"Home of the Brave is essential for our program to consistently compete at a high level. We have high character young men that work extremely hard, are ambassadors for our city and program and know how to win. When our team is successful it energizes our community and brings millions of eyes to Bradley University and Peoria. Peoria deserves to WIN and we can't do that without talent on the floor. Your support is crucial for that. It not only boosts our city but can change a young man's life for generations to come."
Our Mission
Bradley University Men’s Basketball has a long and storied tradition that spans over a century, consisting of Conference Championships, NCAA Tournaments, Final Fours, National Championships and Hall of Famers. Home of the Brave seeks to ensure the tradition continues. We are a member-driven organization that provides exclusive benefits to its members, connecting them to Bradley Men’s Basketball student-athletes through Name, Image, and Likeness (NIL) opportunities and allowing those student-athletes to monetize their individual and collective brands - while also providing mentoring, educational, and networking opportunities that will position our student-athletes for success long after their playing careers have ended.
What is NIL?
College athletes have never been allowed to profit off of their name, image, or likeness. But recent court rulings and modifications of state law have changed the game. Athletes can now partner with businesses and organizations to make money from their NIL.
About Us
Home of the Brave was created by a group of fans, alumni, and business leaders dedicated to the success of the Bradley University Men’s Basketball program and passionate about supporting our student-athletes and the Greater Peoria area. We are focused solely on our mission and are committed to making this organization successful.
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