Partnerships between Bradley University alumni, student-athletes, and the local community


Empower student-athletes to stay in school and support themselves financially


Encourage student-athlete personal growth and support civic and charitable involvement


Build relationships between student-athletes, Bradley University, and the community

Home of the Brave

Securing the Success of Bradley University Men's Basketball

Our Mission

Bradley University Men’s Basketball has a long and storied tradition that spans over a century, consisting of Conference Championships, NCAA Tournaments, Final Fours, National Championships and Hall of Famers. Home of the Brave seeks to ensure the tradition continues. We are a member-driven organization that provides exclusive benefits to its members, connecting them to Bradley Men’s Basketball student-athletes through Name, Image, and Likeness (NIL) opportunities and allowing those student-athletes to monetize their individual and collective brands - while also providing mentoring, educational, and networking opportunities that will position our student-athletes for success long after their playing careers have ended.  

What is NIL?

College athletes have never been allowed to profit off of their name, image, or likeness. But recent court rulings and modifications of state law have changed the game. Athletes can now partner with businesses and organizations to make money from their NIL.

About Us

Home of the Brave was created by a group of fans, alumni, and business leaders dedicated to the success of the Bradley University Men’s Basketball program and passionate about supporting our student-athletes and the Greater Peoria area. We are focused solely on our mission and are committed to making this organization successful.